News Agenda

 Agenda Setting - What is chosen to see

Media Gatekeepers - Who chooses them to show

1. Negativity

‘Hard’ News - bad news will almost always be prioritised. 

2. Proximity

Things that happen close to home (domestic news) or that involve people from a local area.

3. Recency 

“Breaking News’

4. Currency

The ‘value’ of a story. If it is useful for people. 

5. Continuity

Stories that are likely to continue for a long time.

6. Simplicity

The easier the story is to understand, the better. 

7. Personality

Often ‘soft’ news surrounds personalities in whom the public has an interest eg. Royal family, celebrities, athletes

8. Uniqueness

If a story is unusual or surprising 

9. Expectedness

Includes diary events - things that happen at a particular time of the year. 

10. Elite nations/people

Western societies such as European countries and the USA will tend to dominate the news. 

11. Exclusivity

When a news channel has footage or information that is not yet in possession of others. 

12. Threshold

How many people are impacted on by an event.




CNN, CNN Global and Warner Bros. Discovery

  • Negativity
  • Uniqueness 

  • Uniqueness

  • Continuity - Subjective opinions of a person in a higher pedestal would cause continuation in story as it could influence people, which would increase its demand.
  • Elite nations/people - Western side of the media 
  • Currency - People can use the information of Putin's preferences for voting




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