Agenda Setting - What is chosen to see
Media Gatekeepers - Who chooses them to show
1. Negativity | ‘Hard’ News - bad news will almost always be prioritised. |
2. Proximity | Things that happen close to home (domestic news) or that involve people from a local area. |
3. Recency | “Breaking News’ |
4. Currency | The ‘value’ of a story. If it is useful for people. |
5. Continuity | Stories that are likely to continue for a long time. |
6. Simplicity | The easier the story is to understand, the better. |
7. Personality | Often ‘soft’ news surrounds personalities in whom the public has an interest eg. Royal family, celebrities, athletes |
8. Uniqueness | If a story is unusual or surprising |
9. Expectedness | Includes diary events - things that happen at a particular time of the year. |
10. Elite nations/people | Western societies such as European countries and the USA will tend to dominate the news. |
11. Exclusivity | When a news channel has footage or information that is not yet in possession of others. |
12. Threshold | How many people are impacted on by an event. |
- Negativity
- Uniqueness
- Uniqueness
- Continuity - Subjective opinions of a person in a higher pedestal would cause continuation in story as it could influence people, which would increase its demand.
- Elite nations/people - Western side of the media
- Currency - People can use the information of Putin's preferences for voting
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