Script
Target Audience: High-schoolers, artists, people who love art and animations
Concept: Reaching for stars (dreams) with POCARI SWEAT
Mise-en-scene:
Combination of real and animated advert. Beach setting with clear waters and beautiful sky. Location idea is Green Bowl Beach Bali. Outfit is Indonesian school uniform; white shirt, grey-blue skirt and blue tie. Main character has a dream to catch, which is to be an artist (animator) and is the reason why the advert is half-animated. Background music is an exciting, fast-tempo song which starts with only beats in the beginning, fading out in the end. No dialogue.
- Music starts as character runs in the beach in a real setting catching an animated blue/yellow/pink star — symbolizing their dreams — as the world magically transforms in an animated form. A lot of medium shots will be used.
- Jumping out of the animated world, character reached her dreams by grabbing the star as the world transitions back to real setting.
- Character sweats from fatigue and reveals the star as POCARI SWEAT drink from the back to refresh herself. Facial expression is relieved.
- The slogan "GO SWEAT, GO ION" appears, voiced by character as she walks by the shore, shown in a still long shot. Some animated stars pop out, following the character. Music is not in this scene, replaced by the calming sound of the beach.
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